Fresno State Athletics Centennial

Logo Design & Visual Identity System

The Fresno State Athletics Centennial identity system is a robust and versatile framework that infuses Bulldog pride into every facet of its design. Developed to celebrate 100 years of athletic excellence, the system is grounded in a tiered logo architecture – primary, secondary, and simplified logos. This scalable, multi-tiered visual identity system ensures that the Centennial celebration communicates with clarity, tradition, and the indomitable Bulldog spirit that has defined Fresno State Athletics for the past century.

All of these graphics were designed while employed at California State University, Fresno.