Fresno State Esports

Esports has surged in popularity within both collegiate environments and worldwide. Research indicates that student engagement in Esports programs yields positive outcomes, including increased campus involvement, a stronger sense of belonging, higher retention rates, and accelerated graduation rates. Furthermore, Esports provides ample opportunities for students to cultivate leadership, teamwork, and social skills. In 2019, Fresno State introduced its inaugural co-curricular Esports initiative. The program’s logo was meticulously crafted to echo the iconic Fresno State Athletics Bulldog emblem while infusing gaming elements. Through a collaborative effort, Joel Beery handled typography, while Todd Graves spearheaded the creation of the icon and visual identity system, effectively branding Fresno State’s Esports program.

Fresno State Esports
Fresno State Esports Icon
Fresno State Brand Guidelines

Visual Identity System

A visual identity system was crafted to maintain consistency across all visual elements. Various logo iterations were created with scalability and adaptability at the forefront. Rather than relying on a single static emblem, these logo variations were designed to accommodate diverse digital and print contexts.